The 3×2 test matrix

One video is a guess. Six is a test. Write three hooks, pair each with two visual directions, and you have six assets from one idea.

1. 1Press Save template on your best setup. Its blanks come back every time you use it.
2. 2Write 3 hooks: a question, a bold (true) claim, and a “you” statement.
3. 3Pick 2 visuals: change the camera move or the setting in Advanced settings.
4. 4Render the 6 combinations at 5 seconds, 1 credit each.
5. 5Post them across the week and keep the hook people watch to the end.